Five calculators we run on every SaaS we touch.
Pipeline ROI, paid acquisition across product led and sales led motions, CAC planning, retention, and unit economics. Nothing is gated, no email is required, and every formula is shown on the page. These are the same models we open a growth conversation with.
Pipeline ROI, paid acquisition across product led and sales led motions, CAC planning,
retention, and unit economics. Nothing is gated, no email is required, and every formula is
shown on the page. These are the same models we open a growth conversation with.
Pipeline ROI
Turn demo volume into an ARR number, and find out what a single demo is actually worth to your business.
Demos per month, average contract value, demo to close rate.
Open calculatorPaid acquisition
Three motions in one: sales led direct to paid, sales assisted free trial, and self serve product led growth.
Ad spend, CPL and CPQL or cost per signup, show and close rates, deal size, margin, churn.
Open calculatorCAC planner
Work backwards from a growth target to the most you can pay per customer, per call and per lead.
ARR target, contract value, margin, churn, target payback and LTV to CAC.
Open calculatorChurn and retention
What churn costs you over a year, your real NRR, and the hard MRR ceiling your churn rate imposes on growth.
MRR, monthly churn, expansion, new MRR added per month.
Open calculatorFinancial health
Margins, EBITDA, Rule of 40, burn multiple and runway, plus a straight read on which one to fix first.
MRR, growth rate, gross margin, monthly opex by function, cash in bank.
Open calculatorValuation and multiple
Fourteen inputs, one multiple, and a full audit trail of what each factor did to it, including whether you should be selling at all yet.
MRR, churn, growth, age, product type, competition, TAM, margins, annual EBITDA, acquisition channel, owner involvement.
Open calculatorRead this first
Estimates, not advice.
Every calculator on this site applies published market benchmarks to numbers you type in. Nothing is verified, and no tool here can see your contracts, cohorts, code or cap table. Real outcomes are decided by diligence, deal terms and execution, and they routinely land well above or well below a model like this. Do not price a transaction, a raise or a budget commitment off this page on its own. Use it to find your weakest lever, then take it to a qualified advisor, accountant or lawyer. Provided as is, with no warranty, and creating no advisory relationship of any kind.
How to use these
Use your own numbers, not your best month. These models are only as honest as the inputs.
Start with the CAC planner if you are deciding on budget, and with churn if growth has stalled.
Read the verdict panel before the headline figure, because the ranking of what to fix is the useful part.
Nothing you type here is sent anywhere or saved. Refresh the page and it is gone.
Want the version with your real numbers in it?
We will pull your actual cohort data, rebuild these models against it, and tell you which single lever moves your growth the most.
Estimates only, for general information. Outputs depend entirely on the accuracy of your inputs. Benchmarks reflect 2026 lower middle market SaaS data. Nothing here is financial, tax, legal or investment advice, and no advisory relationship is created by using this page.