01 / PIPELINE ROI
Pipeline ROI calculator
The homepage model in full. How much ARR your demo volume is actually worth, and what one demo is worth to you.
All calculatorsYOUR INPUTS
Every field is explained underneath it
40
Calls that were a real fit and actually happened, not everything on the calendar.
$26,000
Revenue one new customer pays you in year one. Monthly price times 12 if you bill monthly.
19%
Share of demos that become customers. Median B2B SaaS sits 15 to 25 percent.
NEW ARR YOU COULD ADD
$2.37M
per year at this demo volume and close rate
New customers / yr
91
Pipeline created
$12.48M
New MRR / mo
$198K
BREAKDOWN
Demos per year
Monthly demo volume times 12
480
Closed customers per year
Demos times close rate
91
Average contract value
First year revenue per logo
$26,000
Revenue per demo
What one demo is worth to you
$4,940
Demos needed for $1M ARR
Your ARR unit of work
202
HOW THIS IS CALCULATED
- New ARR equals demos per month times 12, times close rate, times ACV.
- Pipeline created assumes every qualified demo enters pipeline at full ACV.
- Revenue per demo is the number to optimise, because it tells you the maximum you can rationally pay for a demo.
Want the version with your real numbers in it?
We will pull your actual cohort data, rebuild these models against it, and tell you which single lever moves your growth the most.
Estimates only, for general information. Outputs depend entirely on the accuracy of your inputs. Benchmarks reflect 2026 lower middle market SaaS data. Nothing here is financial, tax, legal or investment advice, and no advisory relationship is created by using this page.