Ivy
Ivy
Health-Tech
Eight videos to a winner, then 1.36M views
Validated UGC on a $500 test, then scaled to 1.36M views at a $2.65 CPM across 631 creator videos.
Total views
1.37M
CPM
$2.65
Videos
631
Test budget
$500
The Situation
Ivy is a food-scanning app that instantly analyzes nutrition to help users make healthier choices. As a growing health-tech startup entering UGC for the first time, it had zero creator relationships, no content library, an extremely small budget, and a tight timeline.
The Challenge
They needed authentic, testimonial-style content that didn’t feel like ads, and a partner who could source relevant creators, run the entire production, and prove the channel worked at small scale before committing more.
What We Built
Campaign 1 was a $500 test with health & wellness micro-creators (10K-50K followers) running “I found this app and it changed how I grocery shop” and before/after scanning formats, it took just 8 approved submissions to find a replicable winner at ~$62.50 a video and an 87.5% approval rate. Campaign 2 scaled the winning archetypes across 17 vetted creators with rights for paid amplification.
The Results
Across $3,618 of scaled spend, Ivy got 631 creator videos and 1.37M views at a $2.65 CPM, averaging 2,167 views per submission, peaking at 160K+ on viral days, and holding a 5-10K daily baseline over five months. Top creators delivered 489K+ combined views, and Ivy left with a proven channel and a roster of partners.
“It took just 8 approved videos to find a format we could replicate, then we scaled the winners.”
MediaMaxxing × Ivy
By the numbers
METRIC
BEFORE
AFTER
Δ
Views
0
1.37M
New
CPM
n/a
$2.65
eff.
Videos
0
631
New
Approval rate
n/a
87.5%
↑
At a glance
Company
Ivy
Industry
Health-Tech
Outcome
UGC Scale
Timelie
6 Months
What we built
Micro-creator sourcing & vetting
“App discovery” testimonial formats
$500 validation → scale
Top-performer identification
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